Turin
The home of Juventus — a city of history, art, royal palaces and the Alps.
A royal capital at the foot of the Alps
Turin is the political and administrative heart of Italy’s Piedmont region, and a city steeped in history, art and culture. Founded by the Romans, it became the first capital of a unified Italy in 1861 it was from the Kingdom of Piedmont-Sardinia, with its capital here, that Italian unification began.
A noble, aristocratic city, Turin owes much of its identity to the House of Savoy, who ruled here for centuries and turned it into a great centre of culture. Despite a population of around two million, it remains calm and elegant framed by the Alps and crossed by the River Po.
House of Savoy
Centuries of royal rule left Turin a city of grand palaces — Palazzo Madama, Stupinigi and the Reggia di Venaria Reale.
Baroque architecture
Outstanding Baroque, Rococo, Neoclassical and Art Nouveau — much of it shaped by the architect Filippo Juvarra.
The Alps & the Po
A striking setting between mountains and river. Sestriere and Bardonecchia are among Italy's favourite ski resorts.
Egyptian Museum
The largest collection of Egyptian antiquities in the world after Cairo — one of the city's unmissable sights.
The Holy Shroud
Kept in Turin's Duomo and, by Christian tradition, the cloth used for Christ's burial — world-famous and unique.
Mole Antonelliana
The city's towering symbol, now home to the National Cinema Museum — and one of Turin's defining landmarks.
FIAT & industry
Part of Italy's industrial triangle with Milan and Genoa — FIAT helped power the nation's post-war industrialisation.
Piedmont wine country
The surrounding countryside is famous for its agriculture — above all some of Italy's finest wines.
A top tourist city
Among the 250 most-visited cities in the world, and one of the ten most visited in all of Italy.
For cultural news and accommodation in Turin, visit visitatorino.com and comune.torino.it/canaleturismo.
Hotel Concord — members-only rates
With no obligation to buy match tickets, the Club offers members exclusive, specially-priced stays at the 4-star Hotel Concord right in the heart of Turin's commercial centre, and until recently Juventus's official hotel.

Hotel Concord
A leading 4-star hotel in central Turin, offering a generous and varied buffet breakfast. Rates apply for Serie A, Europa League and Coppa Italia matches.
- In the heart of Turin's commercial centre
- Generous buffet breakfast included
- Recently Juventus's official hotel
- Pay at the hotel on arrival
Superior
Deluxe
More spacePrices are per room, per night, breakfast included.
Request a room
Leave your details and we'll get back to you to confirm availability. Choose your language, then fill in the form. Prefer to do it in person? Pop into the Club office.

